Novas embalagens inusitadas da The Deli Garage, onde os alimentos são embalados para parecerem com itens encontrados na sua garagem. Todo trabalho feito pelo Korefe.

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Harry Pearce and his team have been commissioned to redesign the complete own brand range for Budgens and Londis stores.

The own brand range has three levels, Good, Better, and Best, and many of the redesigned Good Value range have already hit the shelves with Pentagram’s designs for Good Value Jaffa Cakes and Good Value Assorted Crisps winning the Quality Food Awards 2009.

Now the first three varieties in the wines, beers and spirits range of Better products have been released with three sizes of bottle for the own brand whisky, gin and vodka. Each label takes a typographic approach with an individual letterform being adapted to capture the essence of the spirit inside. So the V of the vodka has a strong red constructivist feel with a silver foiled eagle set against it, the W of the whisky is foiled in gold against a faint thistle and the G of the gin is interlaced with a juniper branch replete with berries.

The text on each label adopts the same layout, which extends across all of Musgraves’ own brand products. It is expected that the whole redesign will take a year to roll out.

via Budgens.

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“This class project was an investigation of how to create a more user friendly package for a set of six screwdrivers. The screwdrivers are easily accessible from the ‘open’ slots that indicate the tools name, shape, and size (for quick and clear identification). Reinforced craft paper was used with a one color (100% black) print job to give the overall design a raw and industrial feel, and also cut production costs.”

Cory Ingwersen é o estudante responsável pela embalagem acima.

via Student Work – Cory Ingwersen.

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A nova embalagem da Sopa Campbell foi desenvolvida depois de analisarem a resposta do consumidor a certos elementos. Clique na imagem para ver tudo que mudou.

WSJ.COM.

Belo trabalho de embalagens do estúdio japonês Taku Satoh Design Office.

via

A embalagem das camisinhas Sensis são a melhor coisa que eu já vi nessa área. Além de um logo interessante, a ilustração feita com linhas é bem ilustrativa e não chega a ser de mal gosto.

Culpa do Spring Design Partners.

via