Starting with the launch of a new task chair, we introduced a more mature and conceptually rigorous brand voice to an increasingly discerning audience of interior designers and architects. We produced and art-directed the product photography; developed a communications strategy and national print ad campaign; designed, specified and oversaw the production of a 3000 sq ft showroom in Chicago; produced a 48 page product brochure; created an illustrated storybook for the yearly Valentine’s Day campaign; and delivered an interactive flash based website that allowed consumers to design and save their own 3-dimensional chair.
