Você já viu esse comercial antes mas nunca soube direito o que faz dele tão legal. Agora você pode saber.
- They managed to capture people’s imagination with the Gorilla, people are prepared to look at Cadbury’s stuff- huge advantage
- They have blogs like Influx ready to share the content
- It’s unexpected and strange
- There’s a human connection- unlike the trucks
- It can spawn derivatives- people can try this themselves and post videos
- It has replay and share value
- It still fits the very broad brief of “Joy”
- Like Gorilla, the production here is flawless
- They are running the spot on TV to gain mass traction
9 reasons why cadbury’s eyebrows are a hit :: Influxinsights.
