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Pragmatik Font Family

Pragmatik is a carefully crafted Square Sans. The design is influenced by the heritage of German industrial typesets like DIN, yet the use of forms and proportions feels modern and fresh. The family consists of three weights with matching italics, thus making a total of six fonts.

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Primeiro Encontro Behance Brasil

O Primeiro Encontro Behance Brasil é parte da iniciativa do Behance de colocar no mundo offline toda interação que ocorre no site. Já ocorreu uma versão reduzida desse encontro por aqui em agosto mas só agora vamos começar a colocar a mão na massa de verdade. Esses encontros já vem acontecendo pelo mundo e São Paulo precisa mostrar do que é feita.

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Harter

Starting with the launch of a new task chair, we introduced a more mature and conceptually rigorous brand voice to an increasingly discerning audience of interior designers and architects. We produced and art-directed the product photography; developed a communications strategy and national print ad campaign; designed, specified and oversaw the production of a 3000 sq ft showroom in Chicago; produced a 48 page product brochure; created an illustrated storybook for the yearly Valentine’s Day campaign; and delivered an interactive flash based website that allowed consumers to design and save their own 3-dimensional chair.

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