Toko is a multifaceted creative practice committed and driven by passion. Formerly based in Rotterdam, The Netherlands and since 2008 permanently operating out of Sydney, Australia. It’s creative output can be appreciated through their extensive portfolio of work realized for both national and international clients in a diverse range of fields.
I am a passionate Art Director with 10 years of professional design experience – from managing in-house creative teams and day-to-day studio operations, to developing external client relationships, brand communications, idea generation, and photography art direction. Previous work settings include an advertising and branding agency, boutique design studios, and international publications.
Thanks for dropping by to see my very small corner of the internet, I’m a British Creative Director currently living and working in Sydney. I began my career at The Chase – one of the UK’s most creatively awarded design consultancies, leaving 4 years later to travel extensively. I have since worked at Pentagram London, True North and Landor Australia. I still carry The Chase principles of ‘a great idea, well crafted’ into every new project I begin today. Simplicity above all else – communication not decoration. I have produced award winning branding projects for clients including The Tate Gallery, The National Portrait Gallery and News Ltd amoungst others.
Design continues to play a more important part in contemporary discourse because it deals with the way we feel.
For all of us, design must be an experience regardless of medium; whether it is print, environmental graphics or identity creation, the outcome must stand out and truly connect.