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Design

Collective Approach

Collective Approach is a graphic design consultancy
based in London. We deliver intelligent ideas communicated
with appropriate language for a wide range of clients,
regardless of scale or budget. Our projects encompass
branding, art direction, print, packaging, publishing,
websites, signage and exhibitions.

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Sumit Paul

Believe it or not, I did my undergrad in Printing and Media Engineering at Manipal Institute of Technology, India. While learning about the technical side of the Graphic Arts industry, I was drawn towards design. I started reading books and teaching myself the basics of Photoshop, Illustrator and InDesign, but I knew something was missing. I knew there was more to design than learning a few software packages. So, I decided to apply to a design school. After working hard on my portfolio and convincing my parents of the change in my career path I finally got a call from rit.

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lowpop

Lowpop is the tremendous ear catchy moniker of Lille based french graphic designer & wannabe art director Baptiste Ringot. It could be translated by “HighRock”, but it was smarter to get along with Lowpop. Since always highly attracted by rough & loud music and art, these two obsessions became bounded the day I made my first poster for one my rock band (Wich was absolutely crappy BTW). Right after that, i followed a three days class in film photography with a genius photographer, and that was launched. I wanted to be a graphic artist, whatever the media, or even the disappointments, difficulties.

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