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Uma nova embalagem para Tang

Revival of a dying brand is a favorite challenge of the design and research studio Streng. The Streng UXD team kicked off this project with a large scale participatory study. Working with student populations they leveraged a diverse test base to identify user delights. An additional research team at Streng began with an intensive investigation of the brand history and operational capabilities for manufacturing.

Belíssimo trabalho do estúdio Streng Design.


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